Business Bayani PH

The Department of Trade and Industry (DTI) launched the Philippine Halal Industry Development Strategic Plan on January 23. The plan’s goal is to make the Philippines the top halal hub in the Asia Pacific region by 2028, doubling both local and international halal production.

DTI secretary Fred Pascual, who also heads the Philippine Halal Export Development and Promotion Board, expressed enthusiasm about the “Halal-Friendly Philippines” campaign. 

This national effort aims to position the Philippines as a customer-focused, collaborative, comprehensive, and competitive halal hub in the Asia-Pacific.

Boosting the Economy Through Strategic Initiatives

The plan outlines initiatives to enhance the Philippine economy. These include increasing halal output for local and global consumption, launching a national brand to promote the Philippines as the fastest-growing and most halal-friendly hub in the Asia Pacific, creating a one-stop shop for synchronized efforts, and developing a comprehensive halal value chain.

Government agencies commit to doubling halal output to 6,000 products, attracting ₱230 billion in investments and creating 120,000 jobs over four years.

Key Markets and Opportunities

The plan targets the growing demands of Muslim Filipinos, Muslim tourists, Islamic exporters, Islamic bankers, halal investors, and health-conscious consumers.

• Muslim Filipinos: With an estimated 10% Muslim population in the Philippines, the third-largest in Southeast Asia, there is a sustainable market for halal products.
• Muslim Tourists: The Philippines is gaining popularity among travelers from Islamic countries, with visitor arrivals from these countries reaching almost half a million in 2023.
• Islamic Exporters: Halal exports to Islamic countries have been steadily growing.
• Islamic Bankers and Halal Investors: The Philippines recently issued a $1 billion sukuk (Sharia-compliant bonds), demonstrating a significant opportunity for local and international investors in Islamic banking and halal investments.
• Health and Safety-Conscious Consumers: The halal industry appeals to a broader market, including non-Muslim consumers who prioritize safety, cleanliness, suitability for personal health, and hygiene.

Challenges and Opportunities Ahead

Despite the growing Muslim population and the potential of the halal industry, there are challenges. Pascual urged companies to explore opportunities in the domestic halal market, which currently lags behind neighboring non-Muslim countries. The Philippines imported $120 million worth of halal products in 2022, indicating a significant untapped domestic market.

As part of the Halal Strategic Plan, the DTI aims to address this gap, with the goal of generating ₱230 billion in investments for the domestic halal sector and creating 120,000 new jobs. 

Secretary Pascual also launched the “Halal-Friendly Philippines” campaign, signaling the country’s commitment to becoming a prominent player in the global halal industry.

The Philippine Halal Industry Development Strategic Plan is a roadmap to boost the economy and position the country as a key player in the global halal market. With a focus on collaboration, competitiveness, and customer-centricity, the Philippines is set to make significant strides in the halal industry, creating opportunities for economic growth and cultural exchange.◼